SEM agencies

Media Postに「10 Reasons Why SEM Agencies Don't Win New Biz」という記事があった。

  1. They don't build personal relationships.
  2. They talk about themselves.
  3. They let their technology do the talking.
  4. They focus on features, not benefits.
  5. They don't include the right folks in the pitch process.
  6. They don't go deep enough on the prospect's business.
  7. Their pitch is littered with buzzwords and jargon.
  8. They don't demonstrate that they've done this before for a client with similar needs.
  9. They don't disclose conflicts up front.
  10. They weren't a good fit.
Source:Media Post / 10 Reasons Why SEM Agencies Don't Win New Biz



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